Meet the team:
Chris Burton, Director

Can you tell us a little bit about your background, before the world of Sign In App?

After my A Levels, I was lucky enough to fall straight into a job building websites for a local company. I was self-taught but keen, with an interest in both the design and coding side. I effectively grew with the company, grabbing every opportunity to get involved in projects that would allow me to progress or learn new skills.

Dan and I worked on a few software projects together over 13 years, and it was those that inspired us to think bigger and take our ideas and approach to market. All Things Code was founded in 2013 and Sign In App followed not long after.

How and why did you decide to develop and set up SIA?

Coming from a sales organisation that had regular visitors to its offices, we had experience of setting up a reception with the aim of making a good first impression. For us, the visitor book always felt like a relic of times gone by. Cloud services, apps and mobile devices were becoming more widely adopted, and for us it was a no-brainer to use our iPad experience and rethink how visitors signed in.

We spoke to Brother about integrating with their printers and developed a prototype. We quickly built up a passionate and vocal client base, and as a result of their feedback and suggestions Sign In App expanded to include staff sign in and privacy features that proved invaluable when the GDPR came into force this year.

What were the most challenging and rewarding aspects of starting the business?

For me, they’re often one and the same. The part of my job I enjoy the most is solving problems, whether that’s as part of a project, or dealing with the challenges of running a growing business. There are plenty of day-to-day challenges to overcome, many of which are a result of circumstances outside of your control. I find that it’s best to get creative, adapt, and find personal reward and satisfaction in how you and the team respond to the situations you’re presented with.

What’s been your most memorable workday at SIA to date?

Can I cheat and pick two? From a professional perspective, the launch of version 3.0 of Sign In App in January 2018 is my most memorable day. The team had been working for three months on the project, rebuilding the product from the ground up and introducing lots of new features, without changing the core experience which was proving so popular. We released a new app, online portal and infrastructure all on the same day, as well as migrating millions of records. It was an ambitious undertaking for a small team and I’m very proud of the team for the hard work they put in.

My most enjoyable day was when we took the whole team to Thorpe Park. I love theme parks and we were blessed with glorious weather, it was great to share the experience with some Thorpe Park newbies. I even managed to make one of my co-directors cry by picking the scariest ride to go on first. That reminds me, we’re long overdue a re-visit.

What does a typical day in the office look like for you?

I go to the barn each day not really knowing what to expect, and that can be both a blessing and a curse! Sign In App is growing rapidly, and that means lots of communication with new clients. This often includes answering questions and listening to feedback and suggestions.

I mentioned earlier we’ve built up a large and passionate base of users who love the product and want to put forward their own ideas. I work closely with the team to make sure features we introduce benefit all users and stay true to the core Sign In App experience. I also make time to look to the future of Sign In App, prototyping new ideas and technology with the team.

What are your interests outside of work?

Since I’m a theme park enthusiast, my first trip to Orlando Florida in 2011 was a bit of a pilgrimage, and since then I’ve done everything in my power to get back as often as I can. Outside of theme parks I love to read fiction, eat great food and play games with friends. I embrace the fact that I’m a big kid as it keeps me young at heart and optimistic in life.

What are your plans for the business over the next five years?

Further growth, for both Sign In App and the team. We have so many ideas and plans for Sign In App that we just need to execute them to the same high standard as we have so far. We are confident in the product, its direction and future. As we expand into new territories, we’ll be faced with lots of new challenges and exciting opportunities for everyone involved.

Visitor sign in system

If you would like to talk to us about our visitor management solution or careers at Sign In App, please call us on 01604 866961 or email where one of our friendly team will be happy to help.